Customer Success Reimagined

Scale Customer Success with AI-Powered Playbooks

Stop reacting to churn and start preventing it. Squig automates your entire customer success operation, from health monitoring to expansion opportunities, so your team can focus on building lasting customer relationships.

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Why Customer Success Teams Love Squig

Connect Success Tools

Integrate with your customer success stack – CRM, product analytics, support tools, and communication platforms. Create workflows that span your entire CS ecosystem.

Query Customer Data

Ask questions about customer health, usage patterns, and renewal risk in plain English. Get insights to optimize your customer success strategies.

24/7 Customer Monitoring

Your success playbooks run continuously, monitoring customer health and engagement. Squig loops you in for critical interventions and opportunities.

AI-Powered Success Intelligence

Leverage AI for churn prediction, expansion identification, and customer health scoring. Scale customer success expertise across your entire portfolio.

Explore Our Customer Success Playbook Library

Customer Health & Risk Management

Customer Health Scoring

Automatically calculate customer health scores based on product usage, support tickets, payment history, and engagement metrics. Alert CSMs when scores drop.

Key Benefits:

  • Early risk detection
  • Proactive intervention
  • Data-driven customer insights

Churn Risk Prediction

Use AI to identify customers at risk of churning based on usage patterns, support interactions, and behavioral signals. Trigger retention workflows automatically.

Key Benefits:

  • Prevent customer churn
  • Proactive retention
  • Improved customer lifetime value

Usage Analytics & Alerts

Monitor product adoption and usage patterns, identify underutilized features, and alert CSMs when customers show declining engagement.

Key Benefits:

  • Improve product adoption
  • Identify expansion opportunities
  • Reduce churn risk

Onboarding & Adoption

Automated Customer Onboarding

Create personalized onboarding journeys, track milestone completion, send timely reminders, and escalate stalled onboardings to CSMs.

Key Benefits:

  • Faster time-to-value
  • Consistent onboarding experience
  • Higher adoption rates

Feature Adoption Campaigns

Identify customers who haven't adopted key features, create targeted campaigns to drive adoption, and track feature usage improvements.

Key Benefits:

  • Increase product stickiness
  • Drive feature adoption
  • Improve customer value realization

Training & Education Automation

Automatically assign training materials based on user roles and usage patterns, track completion rates, and schedule follow-up sessions.

Key Benefits:

  • Improved user competency
  • Self-service enablement
  • Reduced support burden

Renewal & Retention Management

Renewal Forecasting & Tracking

Track renewal dates, predict renewal likelihood based on health scores, automate renewal outreach, and coordinate with sales teams.

Key Benefits:

  • Accurate renewal forecasting
  • Proactive renewal management
  • Reduced churn

Contract Negotiation Support

Prepare renewal proposals with usage data and ROI metrics, track negotiation progress, and coordinate pricing discussions with sales.

Key Benefits:

  • Data-driven renewals
  • Improved renewal rates
  • Faster negotiation cycles

Win-Back Campaigns

Automatically trigger win-back campaigns for churned customers, personalize outreach based on churn reasons, and track re-engagement success.

Key Benefits:

  • Recover lost customers
  • Learn from churn patterns
  • Improve retention strategies

Expansion & Upselling

Expansion Opportunity Identification

Analyze usage patterns to identify expansion opportunities, score accounts for upsell potential, and alert sales teams to qualified leads.

Key Benefits:

  • Increase customer lifetime value
  • Data-driven expansion
  • Revenue growth

Cross-Sell Campaign Management

Identify customers who would benefit from additional products, create targeted cross-sell campaigns, and track conversion rates.

Key Benefits:

  • Expand product adoption
  • Increase account value
  • Strengthen customer relationships

Success-Driven Upselling

Use customer success metrics to identify the right time for upsell conversations, prepare value-based proposals, and coordinate with sales.

Key Benefits:

  • Higher upsell success rates
  • Value-based selling
  • Customer-centric growth

Customer Engagement & Communication

Proactive Customer Outreach

Schedule regular check-ins based on customer segments, automate milestone celebrations, and send personalized success updates.

Key Benefits:

  • Stronger customer relationships
  • Proactive communication
  • Improved satisfaction

Customer Feedback Collection

Automatically send satisfaction surveys at key touchpoints, analyze feedback trends, and route actionable insights to product teams.

Key Benefits:

  • Continuous feedback loop
  • Product improvement insights
  • Customer satisfaction tracking

Executive Business Reviews

Automatically prepare EBR materials with usage data, ROI metrics, and success stories. Schedule and coordinate executive meetings.

Key Benefits:

  • Executive relationship building
  • Value demonstration
  • Strategic alignment

Success Operations & Analytics

Customer Success Metrics Dashboard

Aggregate customer data from multiple systems, track key CS metrics, generate executive reports, and provide real-time visibility into customer health.

Key Benefits:

  • Data-driven CS operations
  • Executive visibility
  • Performance optimization

CSM Workload Management

Automatically distribute accounts based on CSM capacity and expertise, track CSM performance, and optimize account assignments.

Key Benefits:

  • Balanced CSM workloads
  • Improved customer coverage
  • Team efficiency

Customer Journey Mapping

Track customer progress through success milestones, identify bottlenecks in the journey, and optimize touchpoints for better outcomes.

Key Benefits:

  • Optimized customer journey
  • Improved time-to-value
  • Better customer experience

ROI & Value Tracking

Calculate and track customer ROI, document value realization, and prepare value-based renewal and expansion conversations.

Key Benefits:

  • Quantified customer value
  • Stronger renewal conversations
  • Value-based relationships

Ready to Automate Your Customer Success?

1

Choose Success Playbooks

Select from our customer success library or create custom playbooks for your unique customer journey and success metrics.

2

Connect Your Tools

Link your CRM, product analytics, support, and communication tools in minutes with our integrations.

3

Run on Autopilot

Activate your playbooks and watch Squig handle health monitoring, renewal tracking, and customer engagement.

4

AI Loops You In

Squig intelligently involves your team for at-risk customers, expansion opportunities, and strategic account decisions.

Get Started with Squig

Join the Squig Customer Success Beta

Be among the first to experience the future of customer success automation. Get early access, exclusive updates, and help shape the platform.